Chapter 13 The economics and business toolkit

13.1 Economics and business concepts

• 13.1 Economics and business concepts

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Chapter 13 The economics and business toolkit

13.3 Questioning and researching

• 13.3 Questioning and researching

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Chapter 13 The economics and business toolkit

13.4 Analysing

• 13.4 Analysing

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Chapter 13 The economics and business toolkit

13.5 Evaluating

• 16.4 Reasoning and decision-making

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• 13.5 Evaluating

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Chapter 13 The economics and business toolkit

13.6 Communicating and reflecting

• 13.6 Communicating and reflecting

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Chapter 14 Economic choices

• Chapter 14 Economic choices

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Chapter 14 Economic choices

14.1 Making rational decisions

• 14.1 Making rational decisions

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• Apple product hysteria

  Is a phone something we want or need? Watch this short video to look at the way a business can profit from product hype.

• Apple product hysteria

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• 14.1 Needs and wants

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Chapter 14 Economic choices

14.2 Producers and consumers

• 14.2 Producers and consumers

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Chapter 14 Economic choices

14A Review

• 14A Rich task: An everyday dilemma

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Chapter 14 Economic choices

14.3 Influencing prices

• 17.2 Opportunity cost

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• 14.3 Influencing prices

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• 14.3 Making decisions

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Chapter 14 Economic choices

14.4 How businesses respond to consumer demand

• 14.4 How businesses respond to consumer demand

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• Nike

  How important is social responsibility to big brands? Watch this video to see the kind of impact reputation has for brands

• Nike

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Chapter 14 Economic choices

14B Review

• 14B Rich task: Market research

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Chapter 14 Economic choices

14.5 Why we work

• 14.5 Why we work

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• 14.5 Making decisions

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Chapter 14 Economic choices

14.6 Types of work

• 14.6 Types of work

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Chapter 14 Economic choices

14.7 Earning an income

• 14.7 Earning an income

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Chapter 14 Economic choices

14.8 Retirement

• 14.8 Retirement

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• 14.8 Working at 67 years of age

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Chapter 14 Economic choices

14C Review

• 22A Rich Task Career goals

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• 14C Rich task: Career change

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Chapter 15 Innovation and entrepreneurship

• Chapter 15 Innovation and entrepreneurship

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Chapter 15 Innovation and entrepreneurship

15.1 Innovation and entrepreneurship

• 21.2 Entrepreneurship and innovation

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• 15.1 Innovation and entrepreneurship

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• Entrepreneur rocket

  A short video about the entrepreneurs who are trying to send a rocket into space for cheaper